United Kingdom


Public Perception in UNITED KINGDOM

More than 2,000 British adults took part in the survey. Results are weighted to be nationally representative of age and gender.


Key findings

British men believe that they are in good health

82% of British men believe they are in good health.


A desire to take control

6 in 7 British men:

  • want to take charge of their health
  • are confident in managing their own health.

83% of British men are confident in identifying problems when they arise AND 89% believe they know which healthcare professional they should turn to when something is wrong.

British men are near the survey average in wanting to improve key areas of their health:

Fitness Energy Diet Stress
United Kingdom 86% 84% 73% 63%
Average 83% 78% 73% 65%

The disparity between beliefs and actions

As for other countries surveyed, the survey shows that while British men are confident and trust healthcare providers, they are not taking advantage of sources of information and advice that they trust.

Whereas 39% of men cite seeing their doctor as their most likely response when feeling unwell or discovering a non-life threatening medical problem, 84% believe that there are medical conditions for which obtaining the appropriate medication should not require a visit to the doctor.

Whereas 6% of men are most likely to turn to a pharmacist when feeling unwell or discovering a non-life threatening medical problem, 87% of men believe that less serious and chronic conditions can be dealt with by a pharmacist rather than a doctor.*

Whereas 26% of men say they’re most likely to look up symptoms and possible treatments online when feeling unwell or discovering a non-life threatening medical problem, 65% of men agree there is plentiful information online to help them choose the right medication.

*68% of British men feel comfortable using OTC for headaches or migraines, 65% for allergies, and 42% for nausea.

The opportunity for self-care

British men are more confident managing their health (86%) than they are managing their level of work stress (61%) or career decisions (61%).

When men in United Kingdom feel unwell or discover a non-life threatening medical problem, they are likely to:

Turn to a doctor Look up my symptoms and possible treatments online Ask a friend or family member for advice
39% 26% 6%

Men in United Kingdom trust important elements of self-care.

83% of British men feel satisfied that currently available health products address their health needs

80% are confident that over the counter medication works well.

87% of British men believe that using over the counter medication means less serious conditions can be dealt with at a pharmacy rather than a doctor’s office.

Bad habits and sexual well-being are important area for improvement

22% of British men consider sexual health to be one of the most important parts of their overall health and well-being.

23% British men are dissatisfied with the services and access available for sensitive topics like sexual health in their current health systems.

While a huge majority of British men take action when facing problems like sexually transmitted diseases (99%) or irritation and infections (96%), far fewer men take action when it comes to conditions like loss of libido (46%), erectile dysfunction (70%), or pain during sex (65%).


While most men (67%) and women (53%) believe that having a healthy sexual relationship is critical to their happiness, the lowest percentage of all countries surveyed.