Public Perception in ITALY

More than 2,000 Italian adults took part in the survey. Results are weighted to be nationally representative of age and gender.


Key findings

Italian men believe that they are in good health

83% of Italian men believe they are in good health


A desire to take control

While all age groups feel healthy, there is a marked difference between over 40s and under 40s:

10% of men under 40 say they are in poor health versus 20% of those over 40.

94% of men in Italy want to take charge of their own health

78% of Italian men are confident in identifying problems when they arise AND 83% believe they know which healthcare professional they should turn to when something is wrong.

Italian men are above the average in wanting to improve key areas of their health:

Fitness Energy Diet Stress
Italy 89% 82% 77% 76%
Average 83% 78% 73% 65%


The disparity between beliefs and actions

As for other countries surveyed, the survey shows that while Italian men are confident and trust healthcare providers, they are not taking advantage of sources of information and advice that they trust.

Whereas 52% of men cite seeing their doctor as their most likely response when feeling unwell or discovering a non-life threatening medical problem, 69% believe that there are medical conditions for which obtaining the appropriate medication should not require a visit to the doctor.

Whereas 3% of men are most likely to turn to a pharmacist when feeling unwell or discovering a non-life threatening medical problem, 70% of men believe that less serious and chronic conditions can be dealt with by a pharmacist rather than a doctor.*

Whereas 14% of men say they’re most likely to look up symptoms and possible treatments online when feeling unwell or discovering a non-life threatening medical problem, 45% of men agree there is plentiful information online to help them choose the right medication.

* 55% of Italian men feel comfortable using OTC for headaches or migraines, 26% for allergies, and 33% for nausea.


The opportunity for self-care

Italian men are more confident managing their health (82%) than they are managing their level of work stress (67%) or career decisions (75%).

When men in Italy feel unwell or discover a non-life threatening medical problem, they are likely to:

Turn to a doctor Look up my symptoms and possible treatments online Ask a friend or family member for advice
52% 14% 4%

65% of Italian men agree that using over-the-counter medication can save them time when compared with visiting a doctor.

64% of Italian men agree believe over-the-counter medication leaves more time for doctors to deal with more serious conditions.

Bad habits and sexual well-being are important area for improvement

33% of Italian men consider sexual health to be one of the most important parts of their overall health and well-being.

40% of Italian men are dissatisfied with the services and access available for sensitive topics like sexual health in their current health systems.

While a huge majority of Italian men take action when facing problems like sexually transmitted diseases (100%) or irritation and infections (95%), far fewer men take action when it comes to conditions like loss of libido (59%), erectile dysfunction (70%), or pain during sex (62%).


Both men (88%) and women (77%) believe that having a healthy sexual relationship is critical to their happiness, the highest in the survey for both men and women.